Friday, 27 April 2012

Lush's Animal Testing Campaign


Did Lush take it too far? or do you think they should be applauded for this in your face spectacle?

Ems xo

4 comments:

  1. Mhm extreme, but powerful I guess. I hope people took the time to think about that.

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    1. I can't currently make up my mind as to what I think about it! I think it's great that a company has the balls to do what they have though

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  2. Loved it! It really makes you think about the effect of animal testing and how disgusting it is. I will definitely be more interested in how animal friendly brands are from now on :) x

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  3. Extreme would have been showing actual images of animal torture, which they did not do. Those are incredibly full of violence and gore. Choosing to reenact the experiments is been a powerful, still tasteful way of telling people "this is what you usually don't think about when buying Chanel mascaras".

    What totally crushes me: i linked this to several [italian] beauty bloggers and they ALL ignored me. So i'll have to admit, this is still not shocking enough to make people care about animals lives.

    >> http://files.sharenator.com/1_I_Dont_Want_to_Live_on_This_Planet_Anymore-s500x282-295658-580.jpg

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